By Reading books on your favorite wildlife animals you no longer are lacking knowledge and thus you have bettered yourself but also the wildlife surronding you by the new knowledge you have obtained.  FEAR is usually a result of a lack of knowledge about a certain animal or object - by reading you gain a better understanding of what our wildlife friends go through.  A portion of the sales of these books & posters are donationed back to Lakota Wildlife Center to help feed new born wildlife or wildlife keepers.